Freelance Google Ad Words Writer

Looking for professional copy writing services? Need clean, to-the-point text to describe your business? Don't want to hassle writing it yourself? Want the creation of your Google Ads to be easy... really, really easy?

Freelance Google Ad Words Writer:

They say the first step is the hardest, but it's really not! Because you've already taken that first step, which is the realization that you need a writer at all. So, it's the second step that you need some help with, which is deciding who you're going to hire to help you write your Google Ads.

Google AdWords Editorial Guidelines

The most effective advertising communicates a clear message to a targeted audience. Once you determine whom you want to reach and select appropriate keywords, you need to create ads that will inform your potential customers about the products and services you offer. The Google AdWords Editorial Guidelines will help you create effective ads to generate sales and meet your goals.

Underlying all the Editorial Guidelines are two simple principles that have worked for thousands of advertisers already in the program:

• Clearly and accurately describe your site.
• Emphasize the unique benefits of your product or service.

Our ultimate goal is your success, and we believe that providing a great user experience is the best way to ensure it. To run your ads on Google and their growing ad network of sites and products, you must adhere to these guidelines.

In cases where only minor changes are required for an ad to comply with their Editorial Guidelines, an AdWords Specialist may edit your ad for you. Examples of the type of edits we may make for you include the following: removing an exclamation point, removing or adding an extra space, and fixing a spelling error. However, Google won't be responsible in the event that a change is not made to your ad text and a disapproval results. So, it's important to follow the Editorial Guidelines to help ensure that your ads continue running.

Your keywords and ad text must be relevant to your site, products, or services.

Write Accurate Ad Text

• Your ad text and keywords must directly relate to the content on the landing page for your ad. Distinguish your ad by including your company name, line of business, or product in your ad text or title.
• If you offer a local service or product, clearly indicate your location in your ad text.

  Example:
  If your alterations business only services New York, you should include "New York" in your ad text, mention your company's particular specialty, "experts in reweaving fine garments," and link to a page that displays this service.

Target Specific Keywords

• Use specific keywords that accurately reflect your site.
• Use keywords that reflect your location if you offer a location-specific product or service.

  Example:
  A New York apartment rental agency would not be allowed to run on only the keyword "rentals." The agency would have to use keywords such as "New York rental agency" or "NY apartments."

What is conversion tracking?

Optimization Tips

With Google AdWords, it's all about results. They've collected the following tips to guide you through creating and maintaining an effective keyword-targeted ad campaign with our program.

Your daily budget determines how often your ad is shown for your keywords.

• To maximize the number of times your ad is shown throughout the day, set your daily budget to the amount we recommend during the campaign creation process.

Your keyword-targeted ad's position is determined by your ad's maximum cost-per-click (CPC) and Quality Score.

• Increasing performance factors such as your maximum CPC and/or Quality Score will improve your ad's position.
• Read "Optimize your content and keyword targeting" below to learn how to improve your campaign's performance.

Ads with higher CTRs are more likely to draw relevant clicks and qualified leads.

• When there are multiple ads in an Ad Group, their system will favor ads with higher clickthrough rates (CTRs), showing them more often than ads with lower CTRs in the same Ad Group. When you create a campaign, optimization is already selected. You can view or change your settings at the campaign level by doing the following:
• Log in to your AdWords account. In the Campaign Summary table, select the checkbox(es) next to the campaign(s) you wish to edit. Click Edit Settings in the header row of the table. Select the checkbox next to 'Automatically optimize ad serving for my ads' (section 4).
• Click Save Changes at the top or bottom of the page.

Refine your keywords.

Select keywords and phrases relevant to your product or service.

General keywords will generate the most impressions, but will often result in the fewest number of clicks. For example, if you sell tennis equipment, you wouldn't want to choose the keyword "tennis," because your ads could appear to people searching for subjects (such as tennis lessons) unrelated to your business. Instead, you should select more descriptive phrases for your products or services so your ads will appear to those who matter—prospective customers searching for what you have to offer. You might want to try: tennis racketstennis shoes tennis ball machines For help refining your keywords, try Google's Keyword Tool or try Yahoo's Keyword Tool.

Use keyword variations to reach more prospects.

Not everyone will enter the same keyword spellings to search for your type of product or service. You can increase your chances of reaching more prospects by including spelling variations and plurals in your keyword list. Examples: tennis rackettennis rackets tennis racquet

Change keyword matching options to better target your ads.

By specifying the types of keyword matching options that will trigger your ads, you can widen or narrow your focus on prospective customers. Your options are: Broad match.  Simply enter your keyword(s), such as tennis shoes Your ad will show when users search on the keywords tennis and shoes, in any order, and even if the query includes other terms, such as tennis rackets and shoes. With broad matching, you'll also automatically enjoy expanded matching. This means that Google will analyze your keyword list, ad text, and millions of daily Google search queries, then show your ads for other relevant terms and variations (such as tennis sneakers) even if you didn't include these terms in your keyword list. (You may stop these expanded matches by adding them as negative keywords, or by changing your broad match keywords to exact or phrase matches.) Phrase match.  Include quotes around your keyword: "tennis shoes" Your ad shows when users search for tennis shoes, in this order, and possibly with other search terms in the query. For example, your ad will show for red tennis shoes but not for shoes for tennis. Exact match.  Include brackets around your keyword: [tennis shoes] Your ad shows when users search for tennis shoes, in this order, and without any other terms in the query. For example, your ad won't show for the queries red tennis shoes or tennis bags and shoes. Negative keyword. Include a dash before your keyword: -red If your keyword phrase is tennis shoes and your negative keyword is -red, your ad will not show if a user searches for red tennis shoes. (Please note that keyword matching options don't apply to content targeted ads.)

Geo-target.

• Choose your target languages, countries or, if applicable, cities and regions.

Group related keywords together.

• Organize your campaign by grouping similar keywords and creating a separate Ad Group for each group. This allows you to write more specific ads for those keywords.

Include keywords in your ad text or title.

• If your keywords appear in your ad text, users will be able to immediately recognize that your ad is relevant to their search. One way to create targeted ads is to create multiple ads within an Ad Group. In each ad, include one or more of the keywords from your keyword list.
• Another way to customize your ad text is to create multiple Ad Groups, each with one keyword and one ad that contains that keyword.

Adopt a clear style.

• Short, non-repetitive sentences work best.
• Double-check spelling and grammar.

Test multiple ads per Ad Group.

• Try different messages, and see what works best.
• Our system tracks the CTR for each of your ads, so you can identify and remove ads that perform poorly.

Identify the unique aspects of your product or service.

• What makes your product or service useful, relevant, better, and different?
• Call attention to the unique benefits you offer to set you apart from the competition and to attract more searchers.
  
  Example: "Wholesale prices on brand names"

Use a strong call-to-action.

• Use a call-to-action to prepare your audience for what you want them to do.
• Make sure that this phrase is unique and specific to your business so that it is more informative and compelling and distinguishes you from the competition.
  
  Example: "Register for membership now," "Save on DVDs," "Get cheap stereos," or "Join now for 20% discount."

Link to relevant and informative web pages.

• Users click on your ad when they are interested in what you offer. Make it easy for them to find out more by sending them to a relevant destination (landing) page.



• Make your landing page easy and intuitive for the user to understand.
  
  Example: If your ad offers a free product, link directly to a page that clearly displays that product.

Track your conversions.

Conversion tracking is the latest addition to the suite of Google AdWords reporting tools. This feature allows you to track how many ad clicks convert to purchase, sign-ups, page views and leads – for free.

You will get AdWords conversion data right down to the keyword level in your reports and this is information that can help you better measure your return on investment.

Search Engine Ranking and Optimization

Search engine ranking and SEO optimization is cost effective and should be a high priority. While the search engine ranking and SEO optimization process is complex and time consuming, it is very do-able if you know what you're doing. That's why you may want to hire an SEO writer.

SEO optimization is not only about working your web pages to match the ever changing search engine algorithms of all the major search engines, but it's also about trying to out-rank your competitors.

If you are new to SEO optimization and want to learn more, Wild Wolf SEO Copywriters and Wild Wolf Webmasters both have a lot of tutorials and articles regarding SEO.

About the Author: Bobbie Grennier is an SEO copywriter and web site copywriter. She publishes several blogs, but you're most likely to be interested in her Writer Blog and Webmaster Blog. She can be contacted by email at webmaster @ wildwolf.ws (spaces are to avoid spammers). Visit her web sites http://www.wild-wolf.com or http://www.wildwolf.ws for more SEO information or more FREE reprint articles.