Tips and information on SEO writing and being a freelance writer
Let’s talk a little more about using Text Links for better SEO placement becuase it’s a very relevant tool that you have at your disposal and something that you should consider exploring.
Working with text links to help with your SEO rankings is going to involve a good solid chunk of time. So, don’t think that this is an easy solution because it’s not, but it is solid … at least it is for now. Here’s some search term improvement techniques for you to take into account:
1. Link Exchanges
Used to be everyone was exchanging links with anyone else who give them a link. Then Google danced and bamm … doing that will get you lower placement. So, you have to be smart and ONLY exchange links with other domains that are relevant to your site’s topics. Do that and you will see your domain move up the ranks.
2. Billboards
This is something kind of new and is working for now until Google bans the companies offering this service. I’d say use it while it works my friend!
Sites using Billboards are noticing significant rank increases. One site recorded the following…
Over the last 3 months, we have added about 20 unique billboards … We did about 2 per week, and every week we would see position moves of 1 - 2 positions. This is an extremely effective tool because it gives you relevant backlink content on different IP’s. Take the time to write good article/news stories and plug your company or product. This technique will pay off. Don’t believe me? pick an obscure term without competition, and put up 2 - 5 billboards using the term as anchor text through-out your BB’s and you will see position moves within 4 weeks.
The use of Billboards is currently a very good way to get your website relevant positioning in a shorter period of time and you can do so for reasonable fees. You only need to pay for Billboard space on another’s IP for 30 days, by then the search engine will have found you. Make sure the IP is spidered by all the major search engines regularly. After 30 days, you can remove your page and go on to the next IP. Keep doing this and you will build a repository of text rich backlinks to your own domain. Very yummy search engine food!
3. Text Link Advertising
Text link ads are very affordable for those not wanting to dedicate all the time it takes to getting relevant backlinks. Okay, here’s what I think is the best strategy with regards to buying text links. Most likely that PR8 website isn’t going to get you any higher placement than the PR4-PR6 will. That’s my opinion, others will disagree. My own testing is showing Google really doesn’t pay much attention to their own PR system … who knew?!
So, buy links that are PR4-6 and don’t pay over $25 for them … unless of course they happen to be mine … lol. Here again, I’d recommend you use Linkworth and use their set of tools to determine the worth of any link you might be considering … those tools will even help you with domains that aren’t in the Linkworth repository … hint, hint!
These types of one-way links will really help your placement. If you can get one-way links from other sources for free, go for it and make sure they have better PR than you do!
4. Content Development
Well now here’s a novel idea, the more content you ad to your website, then better your rankings will be … and go one step further, you must do so on a consistant basis … like every two weeks ad a new page.
Ad pages with 250-500 words of relevant content and relevant links.
And, this is really important … make sure all your webpages have different content by at least 40%. Google is so smart it actually knows if you’ve got the same page up on the domain … and it knows if you’ve got the same domain mirrored on other domains. You have to do the work!
5. Menu Structure
Make sure the search engines can easily spider every page on your website. I prefer to hard code all my links … including the domain name info. Taking short-cuts only hurts you.
Make sure you use keywords in your menu links and make sure the search engines can easily follow your links from the top level to the second their third levels.
6. Website SEO
Use the H1, H2 tages and relevant keywords through out the site. Keep keyword density around 2-5% … going over will cause you to drop in the ranks. I speak from experience on that one.
7. Schedule Regular Updates
Like I said, you must consistently add new content to your website to keep the search engines well feed and happy. You must get down and dirty and do this part, if you don’t … those purchased links aren’t going to help you get all the way there.
8. Hurry Up and Wait
It takes time to make all these things happen and with each step you have to sit back and see what result it had, if good then you step again. It’s like a chess game … really think about your next move and you can get to the top.
And while you’re waiting, put up a page that offers your viewers text links and graphical links back to your website … create a “link to us” page. It’s free! And, if your website is interesting, you’d be surprised how many people will link to you as a result.
About The Author
Bobbie Grennier is an SEO copywriter and web site copywriter. She publishes several blogs, but you’re most likely to be interested in her Writer Blog and Webmaster Blog. She can be contacted by email at webmaster @ wildwolf.ws. Visit her web sites http://www.wild-wolf.com or http://www.wildwolf.ws for more SEO information or more FREE reprint articles. |
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While the basics of Search Engine Optimization or SEO are pretty much textbook, it isn’t the textbooks that you’re competing with, it’s the competition … who within the most competative markets make it almost impossible to get to that search engine position of being number one. Discovering the Truth about Search Engine Optimization will require an analysis of every factor of optimization.
Professional SEO
Profession Search Engine Optimization (SEO) is more than simply understanding the goal of a website. The real SEO Professional, or real ‘Search Engine Optimizer’, will do extensive query-based keyword research because they know professional optimization needs a strong keyword foundation.
SEO professionals ask the all important question … Who is the “target audience” or the “target market” … and then, they work to create a website that brings their content to that audience through the search engines.
Search Engine Optimization (SEO) involves:
- Optimizing every page’s page titles, meta tags, attributes, anchor text and more.
- Theming of the primary domain, sub-domains and supporting web properties (such as blogs, forums and companion websites).
- Content is king … and paramount to good optimization.
- Search engine friendly GUI navigation (internal linking strategy).
- A must have ‘inbound link’ building strategy (external links coming in).
The professional SEO (search engine optimization) knows that if you want to be found in the top of the search results for a competitive keyword term, you have to cover all your search engine optimization basics and more. That means both, exceptional website on-page and external off-page SEO, as well as a fully comprehensive link strategy.
Professional SEO Company
Any Professional SEO worth hiring understands that effective SEO (search engine optimization) constant continuing education because the search engine algorithms and the rules search engines use to position a web page within the search engine results page (serp) are always changing. The search engine most challenging to the SEO professional is Google. Here’s Google’s tips on things to look for in an SEO company:
- Be wary of SEO firms that send you email out of the blue.
- No one can guarantee a #1 ranking on Google.
- Be careful if a company is secretive or won’t clearly explain what they intend to do.
- You should never have to link to an SEO.
- Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.
- Choose wisely.
- Be sure to understand where the money goes.
- Talk to many SEOs, and ask other SEOs if they would recommend the firm you’re considering.
- Make sure you’re protected legally.
Professional SEO Strategy and Conversion
The truly Professional SEO and Search Engine Optimization Company understands that there are other considerations to be kept in mind.
For example, a website must not only be optimized for search engine spider algorithms, but it also has to remain optimized for the visitor as well. Ranking number one in all the major search engines is what gets the visitors to your website, but then the website must convert those visitors into actual sales.
Professional SEO is like Royalty
If content is king, then website design is queen. The combination of the two, if done correctly, will produce results for both your search engine rankings and your revenue. While keyword location, weight (absolute and relative), density, proximity, frequency, keyword targeting … is a important part of the puzzle, how the code for the website is created and the linking strategies are equally considered royalty in the world of the professional optimizer. The knowledge of how best to accomplish that is always changing and that’s why a real SEO professional who is on top of the trends, can be worth gold to the success of your business.
Do you want to learn more about search engine optimization, website marketing, read informational articles on the search industry, and learn how to achieve good search engine position and ranking? Visit our Website Development, Website Marketing Articles and Tutorials pages at http://www.wildwolf.ws and http://wild-wolf.com today.
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Search Engine Ranking - Optimization Strategy
Think of the Internet as the biggest library-like source of information in human history, with one major difference from a actual library. The Internet is not organized, nor is all the information out there credible. This is where search engines come into play and why SEO services, SEO ranking and SEO optimization strategies are so important to real businesses who provide real information, services and products.
Why You Need Good Search Engine Ranking and Optimization Strategy
We call it being in the Top 10 of a search engine. It means your web site is listed on the front page, in the first 10 results, of any given search engine listing for your keywords … and that’s referred to as a Natural Listing or Natural Results.
In reality, your web site coming up in the top 10 of any search engine is anything but natural. Appearing in the top 10 for your business’s keywords will bring in potential customers to your web site just as effectively as the businesses that pay for the Google Ads and Yahoo Ads, but it’s more cost effective to you because you didn’t have to pay $3-$20 per click like they did … and remember, clicks don’t mean sales, it just means someone clicked onto their web site. Also, I’m not inflating those prices … if you want to compete with the big boys at the top of the keyword list on Google, that’s what it’s going to cost you. Suddenly optimizing your web site has much more importance to you doesn’t it?!
Search engine ranking and optimization is a highly specialized field of Internet study combined with the ability to write decently. Search engine users are what we call a targeted audience because they come looking for your business and usually want to buy what you sell. You don’t need to do anything, but provide them a clean web site that nicely displays your products, and close the sale (but that’s another article).
Internet Users and Search Engine Search Listings
Every web business needs a web site marketing plan with a solid search engine ranking and optimization strategy. The Georgia Institute of Technology says more than 85% of all Internet users find new web sites through search engine search listings. Data shows that search engine listings are the number one way to generate traffic to a web site.
Search Engine Ranking and Optimization Services
Think about it … when you got your very first computer, hooked it up and wanted to go out onto the world wide web … didn’t you ask yourself, How do I find web sites? Then you discovered what a search engine was and from there, you relied on the search engines to give you keyword results and that’s where you played on the Internet.
That’s what millions of users do everyday. These are people who are not tech savvy like you and me. They use search engines as a way of sifting through the myriad of web sites out there, narrowing their search and focusing them on the top 10 results. The goal of any SEO company is to get your web site to rank in the top 10 for your set of keywords, bringing you the people who are searching for the goods and services you provide.
Good Search Engine Ranking and Optimization Strategy
SEO services involve knowledge of SEO optimization, web site planning, SEO experience and having the right SEO tools, but most of all it requires patience because getting your web site into one of those top positions on the search engine results pages (SERP) takes an average of 1-3 months. Any SEO company will need to tweak your web site and it’s content, and then wait for the search engines to make their changes. The goal is to achieve and maintain true search engine optimization and placement for your web site.
By hiring an SEO company like us, to handle your search engine optimization you will see results. A good SEO company will bring you good search engine placement, and any business that can get the targeted traffic should also get the conversion necessary to drive profits up if the web site is able to close the sale.
Your web site content should both drive SEO optimized traffic to your web site and help close the sale. A good SEO Copywriter can help with both!
Search Engine Ranking and Optimization for Good ROI
ROI is the return on investment. You need to compare your ROI for the costs of placing pay per click ads (PPC) with Google and Yahoo vs. the cost of optimizing your web site to get a natural ranking.
How competitive is your market? If it’s highly competitive, like the Finance market is, then you’re most likely going to need to do both to make it in that business online. This is where where our SEO experience can be invaluable to you and the success of your online business.
Forrester Research reported that Over 80 percent of all Internet users reach sites through search engines. Translated, that means if your web site isn’t attracting 80 percent of its visitors from search engines, you’re losing out on a lot of free traffic.
A study from the NPD Group found that search engine listings are far more effective than standard banner or button advertisements when it comes to brand recall, favorable opinion rating, and conversion of traffic to sales.
In unaided recall, search listings outperformed banners and buttons by three to one. More than twice as many people gave a more favorable opinion of companies in the top three search positions than those featured in ads. The study also found that 55 percent of online purchases were made on sites found through search listings, while a mere 9 percent were on sites found through banner ads. You do the math! Search Engine Optimization is clearly linked to a better ROI for your business.
Based on our own internal calculations, the current cost of getting customers through a good SEO optimization strategy is less than half of the cost of pay-per-click services such as Yahoo’s Overture or Google’s AdWords.
We also know that organic or natural traffic, that comes to your web site from natural search engine ranking, converts better than traffic delivered via pay-per-click search… because the traffic is better targeted! Not all, but most people don’t want to click on the Ads and prefer to click on the organic links instead.
Search Engine Ranking and Optimization
Search engine ranking and SEO optimization is cost effective and should be a high priority. While the search engine ranking and SEO optimization process is complex and time consuming, it is very do-able if you know what you’re doing. That’s why you may want to hire an SEO writer.
SEO optimization is not only about working your web pages to match the ever changing search engine algorithms of all the major search engines, but it’s also about trying to out-rank your competitors.
If you are new to SEO optimization and want to learn more, Wild Wolf SEO Copywriters and Wild Wolf Webmasters both have a lot of tutorials and articles regarding SEO.
by Bobbie Grennier, SEO Copywriter
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